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Improving Animal Welfare

Cows on a pasture

How best to help animals

Although meat consumption in Germany is declining, almost 750 million animals died for food production in Germany alone in 2024.[1] Most of these animals are raised in inappropriate, cruel conditions on factory farms. Organic meat, for example, still only represents a niche market with a share of less than 4%. [2]

By way of comparison, according to projections, around 350,000 animals are taken into animal shelters in Germany every year.[3] Therefore, more than 2,000 (two thousand!) times as many animals are slaughtered each year in factory farms than are admitted to animal shelters.

The situation is similar in other countries. Worldwide, more than 80 billion farm animals slaughtered (and the trend is rising), many times the number of domestic animals kept worldwide.[4] [5]

Pictogram: 99% of animals in Germany live in factory farms, only 1% in animal shelters

Farm animals don’t have a lobby

Nevertheless, most people tend to focus on pets. While the law prescribes an area of between 6-10 square meters for keeping dogs in enclosures, for example,[6] pigs weighing significantly more than 100 kg at the time of slaughter must make do with less than one square meter.

The focus of many people on the welfare of pets is also reflected in the volume of donations: In the US, for example, only 0.8% of donations go to organizations that focus on reducing the suffering of farm animals. (Similar figures are unfortunately not available for Germany.) For every animal in an animal shelter, around $500 are donated, while only around 0.2 US cents are donated for every animal in factory farms!

Pictogram: 66% of animal welfare donations go to animal shelters, less than 1% to organizations fighting factory farming, 33% other
Comparison: 99% of animals in Germany live in factory farms, while 66% of animal welfare donations go to shelters and less than 1% to organizations fighting factory farming

The leverage is great

This means that donations are not going where they are most needed to help the most animals. For example, it costs more than $1,000 per year to house an animal in a shelter. With the same amount of money, a highly effective farm animal welfare organization can accomplish much more. For example, The Humane League would use the $1,000 to engage in dialogue with companies to improve conditions for farmed animals, to convince people to reduce their meat consumption, or to conduct research. According to independent analysis, The Humane League thereby improves the lives of thousands of animals instead of just one.

More than just animal suffering

In addition to alleviating billions of cases of animal suffering, there are other reasons to advocate for a reduction in the consumption of animal products worldwide. For example, animal agriculture is responsible for over 10% of global greenhouse gas emissions. .[7] This is more than the emissions from the entire transportation sector - i.e. all cars, airplanes and ships in the world - put together. In concrete terms, for example, the production of 1 kg of beef generates over 22 kg of CO2-equivalents, the equivalent of driving more than 100 km in a car.

In addition, industrial livestock farming is responsible for enormous water consumption, contributes to the contamination of groundwater through the production of liquid manure and accelerates the development of multi-resistant germs through the excessive use of antibiotics.

In addition, we recommend the organization Good Food Institute (GFI), which is committed to developing and promoting healthy and tasty alternatives to conventional meat. However, we now carry these in the Mitigating Climate Changeas the current situation present evaluation Our research partner Giving Green focuses entirely on this area.

Your personal advice

Those who donate want to make a difference. We are happy to help you achieve the greatest possible impact in line with your ideas and values. Simply make an appointment for your personal consultation.

Anne Schulze,
Founder & Managing Director

FAQs

How much should I donate?

How much you donate is, of course, entirely your own decision. You may find some inspiration in our articles “How much should I donate?” and “Why and how I donate”.

Can I deduct my donation from my taxes?

Yes, you can deduct your donation from your taxes in Germany and Switzerland, even if the organizations we recommend are based abroad. We automatically email you one donation receipt for all your donations at the end of February of the following year. You don’t need to do anything. Once it has been issued, you will also find it as a PDF in your donor account.

I don’t want to donate online. Can I pay by bank transfer instead?

Of course, you’re welcome to donate by bank transfer. In our donation form, choose “Bank transfer” as the payment method, enter the details we need for your donation receipt, and register your donation. You’ll then receive an email with our bank details and a payment reference, which lets us match your transfer to your donation once it arrives.

What fees apply? Do you pass on 100% of my donation?

We process donations free of charge, so we keep nothing of your donation for ourselves. However, the payment providers we work with charge fees, for example for credit card or PayPal payments. They depend on the payment method you choose and are as follows for Germany:

  • Bank transfer: free within the SEPA area
  • SEPA direct debit: €0.35
  • Credit card: 1.2% + €0.25 (for European cards)
  • PayPal: 1.5% + €0.35

For amounts up to €10,000, we therefore recommend SEPA direct debit, which is particularly easy for us to process. For security reasons, amounts of €10,000 or more can currently only be donated by bank transfer.

You would pay similar fees if you donated to the organizations directly. We have negotiated with all payment providers and get particularly favorable terms for non-profits.

We fund our own work through donations too, completely separately. You can read more about this on our transparency page.

How can I change, pause or cancel my recurring donation?

Log in to your donor account. There you can change the amount or how it is split, pause your recurring donation or cancel it at any time, without giving a reason.

Do you donate by standing order? Then the payment runs through your bank, so you can only change the amount, pause or cancel there, by adjusting, suspending or deleting the standing order. Please still let us know in your donor account if you change the amount or cancel. Otherwise you will receive an automated payment reminder, which you can simply ignore.

Prefer email or phone? We’re still here for you: info@effektiv-spenden.org (🇩🇪 +49 30 260 355 19, 🇨🇭 +41 44 244 27 38, 🇦🇹 +43 1 266 01 38).

How do you cover your costs?

Effektiv Spenden is made possible by private funders, whose support covers all of our administrative costs. This allows us to pass on your donation to our top organizations in full. Of course, we also welcome donations to us as a platform. You can find out more about how we are funded on our transparency page.

Sources

[1] ↑ Fewer animals slaughtered but more meat consumption in 2024. Albert Schweitzer Foundation. https://albert-schweitzer-stiftung.de/aktuell/schlachtzahlen-fleischverzehr. May 2025.

[2] ↑ How has the market share of organic meat developed? Federal Information Center for Agriculture. https://www.landwirtschaft.de/infothek/infografiken/uebersicht-aller-infografiken/wie-hat-sich-der-marktanteil-von-biofleisch-entwickelt. 2023.

[3] ↑ Registered animals are coming home! German Animal Welfare Association. https://www.tierschutzbund.de/ueber-uns/aktuelles/presse/meldung/registrierte-tiere-kommen-nach-hause/. September 2022.

[4] ↑ The figure does not include fish and seafood. See also Animal Welfare Explorer. Our World in Data. https://ourworldindata.org/explorers/animal-welfare.

[5] ↑ Exact figures for pets are not available. It is estimated that there are over 1 billion pets. (See e.g. Global Trends in the Pet Population. Health for Animals. https://www.healthforanimals.org/reports/pet-care-report/global-trends-in-the-pet-population/. September 2022). It should be noted that only a very small proportion of these are taken in by animal shelters.

[6] ↑ Animal Welfare Dog Ordinance (Tierschutz-Hundeverordnung), §6, Federal Office of Justice. https://www.gesetze-im-internet.de/tierschhuv/BJNR083800001.html. May 2001.

[7] ↑ 12% of anthropogenic greenhouse gas emissions based on the reference year 2015. Pathways towards lower emissions: A global assessment of the greenhouse gas emissions and mitigation options from livestock agrifood systems. Food and Agriculture Organization of the United Nations (FAO). https://doi.org/10.4060/cc9029en. December 2023. See also Food production is responsible for one-quarter of the world's greenhouse gas emissions. Our World in Data. https://ourworldindata.org/food-ghg-emissions. November 2019.